The HasMyBrandChanged blog

Keeping brands consistent — guides, standards and playbooks.

Practical, no-fluff advice on brand consistency, guidelines, logo and colour standards, and staying on-brand as AI speeds everything up.

Brand compliance

Why Brands Drift — and How to Catch It Early

Brand drift creeps in one off-spec asset at a time. Learn the real causes, the early warning signs, and how to catch inconsistency before it spreads.

17 July 2026 · 5 min readRead →

Brand compliance

What Is Brand Compliance? A Practical Guide for 2026

Brand compliance means every asset you publish matches your approved logos, colours and fonts. Here's what it is, why it matters, and how to enforce it.

17 July 2026 · 7 min read

AI & branding

Staying On-Brand in the Age of AI-Generated Content

AI lets anyone create content in seconds — and drift off-brand just as fast. Here's how to stay consistent when AI is in your content pipeline.

17 July 2026 · 6 min read

For agencies & franchises

Scaling On-Brand Content Without Slowing Your Team Down

How to scale content output without losing brand consistency — the workflow, guardrails and checks that keep quality flat as volume rises.

17 July 2026 · 6 min read

AI & branding

How to Review AI-Generated Marketing Assets Before You Publish

A practical checklist for reviewing AI-generated marketing assets — catching wrong colours, logos, fonts and claims before they go out under your brand.

17 July 2026 · 5 min read

Guides & templates

Logo Usage Rules: The Do's and Don'ts of Logo Misuse

Clear logo usage rules to stop logo misuse: colour, clear space, minimum size, backgrounds and the common mistakes that quietly erode your brand.

17 July 2026 · 5 min read

Guides & templates

Clear Space and Minimum Size: Getting Logo Spacing Right

Master logo clear space and minimum size with real ratios and pixel and millimetre values, so your logo stays legible and uncrowded on every surface.

17 July 2026 · 5 min read

Brand compliance

How to Run a Brand Audit: A Step-by-Step Guide

A step-by-step brand audit guide: set your standard, gather assets, score logo, colour, type and voice, then prioritise fixes and prevent future drift.

17 July 2026 · 6 min read

Guides & templates

How to Create Brand Guidelines (With a Template Outline)

Learn how to create brand guidelines that people actually follow, with a section-by-section template outline, real specs and practical governance tips.

17 July 2026 · 5 min read

For agencies & franchises

How Franchises Keep Every Location On-Brand

Franchise brand consistency across dozens of locations is hard. Here's a practical system for keeping every outlet on-brand without policing every post.

17 July 2026 · 6 min read

AI & branding

Brand Risk in the AI Era: What Marketing Leaders Need to Know

AI multiplies both content output and brand risk. A marketing leader's guide to the new brand risks and the governance that keeps a brand consistent.

17 July 2026 · 6 min read

Guides & templates

Choosing and Licensing Brand Fonts: What Every Team Should Know

A practical guide to brand fonts and licensing: choosing typefaces, understanding web vs desktop vs app licences, fallbacks and avoiding costly mistakes.

17 July 2026 · 6 min read

Brand compliance

Brand Consistency Across Channels: A Complete Checklist

A practical brand consistency checklist covering logo, colour, type, voice and layout across web, social, email, print and partner channels.

17 July 2026 · 5 min read

Guides & templates

Brand Colours Explained: HEX, RGB, CMYK and Pantone

Understand brand colours across HEX, RGB, CMYK and Pantone, why they never convert perfectly, and how to set ΔE tolerances that keep colour consistent.

17 July 2026 · 6 min read

For agencies & franchises

Managing Multiple Client Brands: A Guide for Agencies

Agency brand management gets messy fast across many clients. Here's how to keep every client's brand consistent without drowning your team in reviews.

17 July 2026 · 6 min read